3 Key Reasons Why Your Funeral Home Should Embrace Technology
Posted February 7, 2018
4 min read
“We strive to be technology experts,” says Cody D. Jones, Owner and Funeral Director at Callaway-Jones Funeral and Cremation Centers located in Bryan, Texas.
“For example, we offer families free Wi-Fi. Our website is also optimized to allow our families’ loved one’s obituary to be found online within approximately 30 minutes of posting. We encourage the use of online tributes and social media. Our chapel and visitation allows us to play tribute videos, home movies, DVDs, QuickTime and YouTube videos, and we can download any song you want from iTunes to use.”
These are just a few of the ways that Callaway-Jones Funeral and Cremation Centers offers up-to-date, modern offerings to its families.
As a fifth-generation funeral director, Jones is also a crematory operator, insurance agent, and a certified funeral service arrangement specialist.
As a forward-thinking, successful funeral director (not to mention a CRäKN customer), we sat down with Jones to talk about how and why he uses tech to improve families’ experiences with his firm.
Embracing Technology Boosts Team Members’ Responsiveness
Callaway-Jones has always had a focus on being responsive to their families. “We are rapid and responsive - and that’s 24 hours a day, 7 days a week, 365 days a year,” he says. “Our whole team is very responsive, and that willingness of the entire team comes from the passion we have for perfection.”
That willingness also carries over into how the team members at Callaway-Jones are open to learning new technologies that will help them deliver that “perfect” experience.
CRäKN is one example of a technology that helps team members better respond to families and better collaborate with one another, explains Jones. “CRäKN allows us to provide an immediate response to a family, which strengthens our community reputation as innovative and modern.”
“If you have the right technology in place, everyone on the team can and will be connected, almost instantly, no matter where they are or what time it is,” says Jones.
Embracing Technology Can Make Communication Simpler
A willingness to be open-minded about adopting new technology is vital. But it’s the same kind of mindset that helps Callaway-Jones differentiate themselves, too. For example, they are immediately responsive to texts and any messages left on the answering service at night, which not all funeral homes are able to do.
“When people are hurting, they need an immediate response, no matter the time of day,” says Jones. Ideally, adopting the right tech will help you make that communication process simpler, and can actually save time for team members during those late night hours, in many cases.
Not only is responsiveness important with a family that’s just experienced a loved one’s passing, responsiveness is important at all points in a family’s experience with your firm. “We are also very responsive to any message or comment we receive on any of our social media platforms and review sites,” adds Jones.
Embracing Tech Helps You Advance Your Business
“Technology can help your staff save time, if you have the right technology, like CRäKN, in place. It also helps keep everyone connected, almost instantly, no matter where we are or what time it is,” says Jones.
If used correctly, says Jones, some of the most important benefits of tech to the funeral profession include: ability to save time, instant support, improved collaboration, responsiveness, and accessibility. “And, of course we use tech to help add that ‘wow factor’ at funeral services.”
In general, technology is a fit for a funeral home if it’s able to:
- Is secure, flexible, and easy to use Help your daily operations become more streamlined and efficient
- Help your business grow and become more scalable
- Advance how you respond to and communicate with customers
- Improve how your staff collaborates and works together
- Cut down on redundant tasks or “time wasters”
Automation is a side of tech that Jones believes will play a larger role in the future, especially for funeral homes. “In some industries, the sales process is all automated, from prospecting all the way through the purchase and delivery of the product. There are ways automation can translate into the funeral profession, and some of us are already using these methods.”
“When it comes to tech, you will get left behind if you are not proactive,” adds Jones.
Learn More About the Simplest Way to Manage All Your Day-to-Day Activities
CRäKN can give you back at least 3 hours per case. With CRäKN, all your ongoing services are more organized than ever, and they’re made visible and accessible at any time. Finally, everyone can be on the same page and resources can be optimized! To see how CRäKN allows you to communicate across your funeral home- with notifications, the digital Whiteboard, and your synced calendar- request a demo today.
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